Founded in 1972, Argos is one of UK’s leading e-commerce retailers offering more than 60,000 products across 800 stores/online and receives 20 million online visits per year.
The task was to reimagine the in-store experience to inspire and aid customers to shop and leverage the best in user interaction. Using the ‘Home’ category as a starting point, the idea was to demonstrate an innovative way for users to browse the breadth of products Argos offers. Ultimately creating an experience that could inspire users to make a purchase.