Concepts for a responsive website and content strategy to help Schroders channel their content to their audience. The idea was about simplicity, presenting snippets of information, but having the advanced data and content to back it up at the click/tap of a button. The simple icon of ‘+’ would become part of Schroders’ identity across digital.
Low-fi sketches were produced quickly to explore different approaches to the website and structure.
The look and feel incorporated Schroder’s iconic symbols and only used imagery where appropriate. A fresher look was achieved by introducing more secondary colours, whilst retaining the primary navy for a strong brand presence. The designs delivered on the promise of providing long-term value with deep insights and powerful tools.