Canon: Explore EOS

Lenses aren’t sexy, photography is. This digital and print magazine revolutionised the way Canon sold their lenses. We took the approach of putting the photography achievable from different lenses at the forefront, backing it up with information on types of photography and which lenses work best. At the same time pushing Canon’s dated style and brand identity to be more contemporary and approachable to their audience.

iPad magazine

Print magazine

Concepts &

Art direction